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December 08RADAR: 236 Million Hear Radio Every Week
December 7, 2009:
RADAR 103, the latest Arbitron report on network radio, shows that radio reaches more than 236 million people 12 and older in a typical week. That\\\'s 92.5 percent of people 12+, and includes 90 percent of 12 to 17-year-olds.
The nearly 7,700 RADAR-affiliated stations are heard by more than 216 million people 12 and older, up from 210 million listeners a year ago, in RADAR 99. Network radio reaches 86 percent of 18-34s weekly, Arbitron reports.
Radio reaches 95 percent of college graduates ages 25-54 each week, and nearly 96 percent of 25-54s with a college degree and annual income of $50,000 or more. Nearly 93 percent of black non-Hispanic persons 12 and older hear radio every week, as well as 94 percent of black non-Hispanics and Hispanics ages 18-49.
The full RADAR 103 report for the 56 affiliated networks will be out on December 14.
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