TAB News

August 31 - September 2010 TAB Newsletter-Special Convention Edition

The September 2010 Newsletter was sent via email [...]

August 24 - TAB Convention Luncheon Highlights by WGNS Radio

TAB just completed it's 62nd Annual Convention [...]

August 18 - TAB Meets With Congressman Davis

On August 8th TAB Board Chairman Doug Combs, WBRY, [...]

more news  >

TAB Events

July 20 - Expect More Achieve More Campaign

"Expect More, Achieve More" is a public-awareness [...]

more events  >

 

 

Home

December 08RADAR: 236 Million Hear Radio Every Week

December 7, 2009:

RADAR 103, the latest Arbitron report on network radio, shows that radio reaches more than 236 million people 12 and older in a typical week. That\\\'s 92.5 percent of people 12+, and includes 90 percent of 12 to 17-year-olds.

The nearly 7,700 RADAR-affiliated stations are heard by more than 216 million people 12 and older, up from 210 million listeners a year ago, in RADAR 99. Network radio reaches 86 percent of 18-34s weekly, Arbitron reports.

Radio reaches 95 percent of college graduates ages 25-54 each week, and nearly 96 percent of 25-54s with a college degree and annual income of $50,000 or more. Nearly 93 percent of black non-Hispanic persons 12 and older hear radio every week, as well as 94 percent of black non-Hispanics and Hispanics ages 18-49.


The full RADAR 103 report for the 56 affiliated networks will be out on December 14.

 

Posted In: News : industry news